More significantly, players must actually manage their own careers for example, how you choose to answer a reporter’s question about your performance can affect team politics or create rivalries which may increase the pressure, thus the difficulty, placed upon one’s personal gameplay. In order to be a successful player, an “authentic” participant, you are also expected to acquire the necessary “human capital” which allows you to interact with the car’s mechanical technology by making adjustments at a headache-inducing granular level to set up a winning ride. However, there is more to F1 2018 than simply winning races. Racing in expensive cars with engines built by major manufacturers-some of them categorized as luxury brands-obviously implicates players in the service of naturalizing competition and commodity desire. The focus will be on elements unique to this game (both the narratological and the ludic) which engage a particular mindset jibing with a neoliberal perspective. In this light, I will analyse the imbued beliefs and values contained in F1 2018 that potentially mark a fan as a specific ideological subject. It appears that racing-game fans have tended to sidestep the online culture war skirmishes of recent years in which many self-identifying gamers participated (e.g., Gamergate in 2014), reveling in misogyny and reactionary politics ranging from anarcho-capitalism to outright fascism. This chapter explores the topic of ideological interpellation via F1 2018, the sole officially licensed Formula One Racing video game.
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